A sign’s value can be measured in three basic ways. The first method determines how many people the sign’s message reaches, and the cost to replace those exposures of the commerical message in other advertising media. The second is based on comparisons in market value to similar business sites with, and without good visibility to the street. And the third method determines how many customers have stopped at the business because they saw the sign, and what percentages of their purchases is profit for the business.
The local businessperson knows the costs associated with various advertising mediums such as television, radio, newspaper and billboards. We’ve all had those sales reps in our businesses making those pitches. We also know that the costs of the advertising mediums are relatively short term: one week to 30 days. Imagine yourself investing that money into permanent point-of-purchase outdoor advertising. Your money invested in signage is a long-term asset and you will enjoy the benefits of that signage for years to come. Keep in mind that signage has the tendency to “get lost in the background” as consumers drive by your business regularly. Update and make changes to that image every two to three years to keep the excitement and awareness levels elevated. Contact Alpha-Neonx; our sales team can provide you with the data that supports these facts. Our ability to design, manufacture, install and service all signs along with our excellent reputation is why YOU should rely on Alpha-Neonx for all your signage needs. Great signs equal GREAT PROSPERITY!
