KC Industries LLC, DBA Brass Ball Mobil
25406 75th Street
Salem, WI 53168
April 17, 2008
Dear Brian,
We would like to thank Alpha NeonX for the role our new sign has played in our marketing strategy. While we have only had our sign a few months, we have already seen measurable results. Here is a most eye-opening example. In February 2007 we sold 13 dozen cartons of eggs. In February 2008 we sold 142 dozen cartons of eggs, an increase in sales of over 1000%. Nothing, including pricing and signage, changed in the interior of our store in 2008. The only difference was our ability to promote our prices using our roadside, four-color LED sign.
One might argue that this is only one item of thousands. However, during February of 2008, we also experienced a retail sales increase of 133% in the dairy department as a whole. This ripple effect is often immeasurable, that is, it’s hard to say how many additional items were sold to people who stopped due to our egg promotion.
In our industry, Petroleum Marketing/C-Store, getting people in the store is HUGE! Due to the state of the fuel market it is a rare occasion to NOT be losing money at the pumps. That makes it integral that we get our customers in the door. Your sign is phenomenal tool in that regard! We are encouraged, grateful, and proud to have Alpha NeonX as a member of our business family at KC Industries!
Thank you, God Bless you,
Carl Edenhofer, Owner, CEO
Aimee Edenhofer, Director of Marketing
KC Industries LLC, DBA Brass Ball Mobil
