The Rep
To Whom It May Concern:
In August, 2003, we had installed, on the exterior of our building, an electronic message center in an effort to heighten our presence, and strengthen our visibility within downtown Milwaukee.
Previously, we used a static sign that had not changed in 6 years, and it was necessary for The Rep to go to a more active sign system that helped to focus on our programming and our many offerings for live theater on 3 stages. We looked at the Bradley Center’s sign system, and determined that, just as they have multiple events, The Rep needed to move from just another building downtown, to an active and open venue for entertainment.
We hired Alpha Neonx Sign & Lighting to install the system, and could not have been happier with the results. The sign has proved itself in the 10 months since installation. Walk up traffic to the ticket office has increased, as well as an increase in corporate gifts and foundation support as a result of the increased exposure the sign provides to our supporters.
The sign is used primarily for listing show times, upcoming events, temperature and time reports.
Overall, it was an investment for our business that will have a tremendous impact and immeasurable results.
Sincerely,
David Anderson
Marketing Director
