Alpha NeonX Sign and Lighting

Measuring the Value of a Sign

Katie — Tue, 20 Jul 2010 20:00:37 +0000

A sign’s value can be measured in three basic ways. The first method determines how many people the sign’s message reaches, and the cost to replace those exposures of the commerical message in other advertising media. The second is based on comparisons in market value to similar business sites with, and without good visibility to the street. And the third method determines how many customers have stopped at the business because they saw the sign, and what percentages of their purchases is profit for the business.

The local businessperson knows the costs associated with various advertising mediums such as television, radio, newspaper and billboards. We’ve all had those sales reps in our businesses making those pitches. We also know that the costs of the advertising mediums are relatively short term: one week to 30 days. Imagine yourself investing that money into permanent point-of-purchase outdoor advertising. Your money invested in signage is a long-term asset and you will enjoy the benefits of that signage for years to come. Keep in mind that signage has the tendency to “get lost in the background” as consumers drive by your business regularly. Update and make changes to that image every two to three years to keep the excitement and awareness levels elevated. Contact Alpha-Neonx; our sales team can provide you with the data that supports these facts. Our ability to design, manufacture, install and service all signs along with our excellent reputation is why YOU should rely on Alpha-Neonx for all your signage needs. Great signs equal GREAT PROSPERITY!

A New Sign for Your Business

Katie — Sat, 10 Jul 2010 01:00:07 +0000

Good sign design begins with a survey of your location and building, or an analysis of the architectural design, done ideally prior to starting construction. Traffic volumes and patterns are noted. Visibility is considered. This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business. If you don’t have a logo or unique type stle, your sign company’s professional designer can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.

Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complementing the site architecture.

Excerpts from the Small Business Administration’s Web Site on Signs: www.sba.gov/starting/signage/understood.html

The Word on the Street – From Our Valued Customers

Wed, 03 Mar 2010 06:24:19 +0000

I wanted to send a note of thanks to you for the fine service you provided in helping us with the four electronic message centers at our stores. From start to finish, your professionalism was evident, and we were very comfortable making our selection. The signs were completed and installed on schedule–which is a rarity these days. Both stores are exceptionally happy with the quality of the signs, and the readability has improved dramatically over our old signs. Thanks again for your help in making this sign purchase effortless and pleasurable for us. We are certainly well satisfied with your service and products. ~Kristine Milaeger Reisdorf, Milaeger’s
We hired Alpha Neonx Sign & Lighting to install the [electronic messaging] system, and could not have been happier with the results. The sign has proved itself in the 10 months since installation. Walk up traffic to the ticket office has increased, as well as an increase in corporate gifts and foundation support as a result of the increased exposure the sign provides to our supporters. Overall, it was an investment for our business that will have a tremendous impact and immeasurable results. ~David Anderson, Marketing Director, The Rep
My experience with Alpha Neonx was outstanding! Every time Alpha Neonx told me a time frame, they met it or beat it. Alpha handled all the paperwork, permits and training. I would highly recommend Alpha Neonx for any sign needs. ~Joel Serwe, PJ Magoo’s