Good sign design begins with a survey of your location and building, or an analysis of the architectural design, done ideally prior to starting construction. Traffic volumes and patterns are noted. Visibility is considered. This information is blended with your name and logo, the architectural design of your building and your marketing plans to develop a street presentation unique and effective for your business. If you don’t have a logo or unique type stle, your sign company’s professional designer can usually help develop one that you can use throughout your business and other advertising media to reinforce or “brand” your business.
Make sure your signs will be designed to their maximum potential to keep your site “branded” and capable of influencing a purchase, as well as complementing the site architecture.
Excerpts from the Small Business Administration’s Web Site on Signs: www.sba.gov/starting/signage/understood.html
