A sign’s value can be measured in three basic ways. The first method determines how many people the sign’s message reaches, and the cost to replace those exposures of the commerical message in other advertising media. The second is based on comparisons in market value to similar business sites with, and without good visibility to [...]
Author Archives: Katie
A New Sign for Your Business
Good sign design begins with a survey of your location and building, or an analysis of the architectural design, done ideally prior to starting construction. Traffic volumes and patterns are noted. Visibility is considered.
